Wi-Q to improve customer service and reduce waiting time in bars, restaurants and hotels working alongside Airangel WiFi
- New Wi-Fi solution speeds up ordering and purchasing in multiple venues
- Omni-channel marketing enabled through Wi-Fi
- WANalytics tracks and analyses device location
Warrington, UK, 16th February 2015:
Airangel, the innovative WiFi solution provider, today announced an OEM agreement with Wi-Q, the developer of mobile apps that allow consumers to order and pay for food or drink without having to queue in coffee shops, bars and restaurants.
The fully integrated Wi-Fi solution allows customers to place and pay for an order in multiple venues using just three keystrokes in less than seven seconds, with no pre-registration or downloading. Hotels, retailers, restaurants, and bars can now significantly enhance their customers’ buying experience, over traditional app-based ordering solutions, with the unique combination of Wi-Q’s application development experience and Airangel’s underlying Wi-Fi CRM technology. In addition, the collaborative solution provides venues with valuable user and and device location data to enable them to increase and improve relevant and timely customer interaction, as part of a wider omni-channel marketing strategy.
“The partnership with Wi-Q is an industry first that combines our in depth understanding of public and guest Wi-Fi with industry-leading development skills,” said Dean Wilkinson, CEO of Airangel. “It illustrates our desire to build, tailor and future-proof solutions around the ever-changing demands of our clients and the evolving needs of their customers.”
The Airangel Wi-Fi/Wi-Q solution offers hotels, restaurants, bars and shops:
- Secure, branded and customisable guest and public Wi-Fi access to landing pages, menus and payment systems
- Real-time tracking of device location, user data and behaviour using Airangel’s WANalytics and social profiling
- Access to, ownership of and full analytics of customer data, behaviour, preferences and interests
- Ability to integrate Wi-Fi-collected data within omni-channel marketing campaigns and loyalty programmes
Graham Cornhill, CEO of Wi-Q said, “Smart phones and other devices are playing an increasingly important role in our lives as consumers, as well as offering businesses new ways of enhancing customer experience and increasing marketing reach. Our partnership with Airangel will ensure we are aligned and positioned to revolutionise and respond to these rapidly developing market opportunities.”
Unlike other WiFi service providers, Airangel does not sell on end-user data to third parties for promotional purposes. By collaborating with applications such as those developed by Wi-Q, it promotes the venue’s own brand and logo to guests and customers and remains invisible to the end user. Any end-user data collected as a result of connecting to the venue’s WiFi is instantly, and exclusively, available to the business through the management platform, Genisys, to support highly targeted digital, mobile marketing and promotional campaigns.
Airangel Ltd provides a complete WiFi service including software, hardware and technical support that enables businesses to create a richer, more rewarding wireless Internet experience for their customers. Airangel makes it easy for companies to harness the power of WiFi, mobile marketing and social media by controlling, personalising and socialising their customers’ Internet connection.
Airangel has been providing innovative WiFi customer relationship management (CRM) solutions for over a decade. Its management dashboard, Genisys gives customers ultimate control of their WiFi infrastructure. This unique WiFi CRM platform allows businesses to monitor and analyse how their customers are using WiFi when they visit them, in order to offer tailored promotions and localised content. From market-leading brands to fast-growing businesses, Airangel manages more than 35 million Internet connections each year for global hotel chains, retailers, corporate organisations and leisure parks across the UK and mainland Europe.
Airangel Ltd is privately owned, has offices in Warrington, London and Norwich and employs 30 staff. It is a member of Accelerate 250 and is backed by the UK Government’s innovation agency, the Technology Strategy Board.
Keep up to date follow Airangel on Twitter @airangel
Wi-Q is a revolutionary software company founded by Graham Corrnhill who recognised a gap in the market to help shoppers with their purchases and ultimately put them at the heart of the sales process.
Wi-Q recognises that UK retailers are potentially missing up to £1bn in lost revenue, as nearly three quarters of shoppers are likely to abandon purchases if they have to queue for longer than five minutes. Its advanced state of the art system places the menu and ordering capability in a consumer’s hands with various payment options that can be registered for multiple venues. Through wrapping around and enhancing traditional app technology, Wi-Q vastly improves the customer experience. Its features include Network Agnostic Wi-Fi, App Integration, Customer Payment Options, Pre-load Payment cards, EPOS Integration, Pre-order, Take-away and Favourites.
For more information please visit www.wi-q.com or call 01245 361011.