Public WiFi Analytics
iBeacons or WiFi Sensor Analytics – Why not have both?
Our new Analytics platform provides a centrally managed, cloud based solution that allows you to engage with your customers via both Low Energy Bluetooth Beacons ( iBeacon being Apple’s marketing term although it’s a general technology ) , and the more traditional WiFi Network.
Wanalytics is a standalone, low powered sensor technology developed by Airangel that provides a multitude of features, such as :
• Rogue Access Point Detection
• Most popular Wireless Networks in the area
• Details and Categories of whose WiFi your customers have also used.
• iBeacon support to push marketing and notifications direct to the customer.
• Customer footfall with triangulation and real time heat mapping
• Reports on return visitors, dwell times, route and entry / exit points.
How Does the WiFi Location Based Service (LBS) work?
Mobile devices, when looking for a WiFi network to connect to send out a ‘probe’ checking if a particular wireless network is in range. By capturing these probe requests, it is possible to determine what devices are in a venue, and, if using the probe data from multiple sensors it is possible to triangulate the users position with a venue.
It is not always possible to rely up these Probes, as IOS for example uses a pseudo random MAC address when searching for networks, although there are ways around this – which is one of the reasons we chose to develop our own WiFi sensor technology rather than simply implement and interface with a 3rd parties.
WiFi based LBS services are aimed at providing an understanding of how a client interacts with your environment and is not truly suited to presenting marketing information to a customer – in fact, the only time you can interact with the client is via the portal prior to the logging in, although it is possible to determine if a user is in a certain area and send them an SMS or Email. However, you can’t just pop up alert onto the phone – It’s a passive process with the sensors just scanning the airwaves for signals.
How does this differ from Bluetooth iBeacons
iBeacons work in the opposite way to WiFi Sensors – actively sending out a low powered signal encoding a unique code which is detected by your mobile device. Apps registered on your device are told about this signal when its seen, and should you have an APP installed that’s registered an interest in the Beacons code, the phone will alert you and enable the APP to provide a real-time offer with client interaction possible. By installing multiple beacons, and changing the power output you can effectively determine where a client is in a building, and provide them real-time notification.
However, you do need to have developed your own APP to utilise the power of iBeacons which limits the appeal of this approach somewhat.
Should you wish to discuss iBeacons or WiFi Sensor Analytics please contact one of our specialised team members on 01925 611061